Brought to you by Bright Pattern:
No business will get very far without a loyal base of customers. While new customers are great, it costs a lot more to get a new customer than to keep an existing one. Even if you manage to keep the new subscribers rolling in, churn can still sink your company even as the numbers on paper continue to look pretty good.
The way to beat churn and keep your company thriving is to put at least as much effort into keeping your existing customers as you do with...
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